Celebrating Green Friday
Choosing clothes that make a difference.
Why do we love organic?
Because organic cotton is grown without any harmful chemicals.
This means the cotton fibres don’t get broken down, so our organic cotton incredibly soft, long lasting and kind to even the most delicate and sensitive skin.
Choosing organic is better for your child, better for the planet and better for the health of the farmers.
Conventional cotton is intensely sprayed with pesticides, whereas organic production gives farmers and their families a much safer environment to work and live in. Done properly organic agriculture is a joy to behold. Good bugs and traps are used to catch the bad bugs. Natural fertilisers and manure are used and sensible crop rotation keeps nutrients in the soil. Farmers are often organised in co-operatives so they can support to each other.
Despite this, organic farming isn’t the easy option. It requires careful planning and hard work, and farmers still lead a precarious existence, but few who convert to organic consider returning to chemical based agriculture. More farmers want to convert, but they need to be able to sell their organic cotton once it’s ready.
So what they need is for more of us to
Find out more about organic cotton