say hello to our UK team

Nick Pecorelli

Little Green Radicals Founder

Most people set up fashion companies because they want to make things that look beautiful. I started Little Green Radicals because for me nothing is truly beautiful unless it is made the right way. From the beginning our clothes have always been organic and Fairtrade, and I am energised by a desire to improve what we make, the way we treat the people who make it and our impact on the environment. 

Back in 2005 I designed a set of humorous eco slogan t-shirts and playsuits that gave birth to the company we are today. Not long afterwards, and thankfully for all concerned, I relinquished control of design to the very talented Josie Bragg, who has given Little Green Radicals something that no one else could have imagined. 

As we have grown so have I, and I have learned the value of nurturing an inclusive business which encourages work life balance and promotes the ambition of all. My ambition remains for Little Green Radicals to blaze a trail for an ethical fashion revolution. 

Marketing Team




Planning & Support Team




Sales Team




Design Team



The Little Green Radicals Family

Our kids are also and important part of the team! They test out our clothes, feedback on their favourite styles and prints, and often come with us to photoshoots. You'll see them popping up every so often on our social media and website!