We met social enterprise SuperLooper a few years ago when they were starting up a project in Brighton giving parents the chance to rent pre-loved children’s clothes and give their outgrown items a new life.
straight away, we knew we had to work together
SuperLooper are on a mission to keep baby and children’s clothes out of landfill and in circulation for longer, and to help parents save time, space and money by renting rather than owning carefully curated pre-loved clothes for just as long as they need.
At Little Green Radicals, we keep searching for ways to reduce our impact on the environment, like turning recycled plastic bottles into rainwear and using biodegradable, compostable bags.
We both want to provide fantastic clothing for babies and kids while being proactive in finding ways to reduce the negative impact that over-consumption of fashion has on our planet. .
so here’s our simple idea...
Using a Freepost returns service you can send Little Green Radicals clothes you no longer need to SuperLooper who check, grade and then add them to their rental library to be loved and looped by another family. The grading determines the value of the discount voucher we then send to you to redeem on your next Little Green Radicals purchase. If the garments are not reusable SuperLooper sends them to be recycled and looks for ways to up-cycle them into other useful items.
This is a win:win for all of us and means we can all play a part in reducing some of the waste that happens when we have kids.
+ You get rewarded for taking the time to send outgrown clothes to be added to the SuperLooper clothing library
+ Our clothes get plenty of extra life by being rented out to new families and are kept in circulation for longer
+ Little Green Radicals we’ll get direct feedback about how our lovely clothes are performing since which is really helpful for us as they've been designed to last as long as possible AND we get a happy glow knowing that they are being enjoyed by even more people..
the only losers here are the landfills, and that’s good news for all of us
.Not only is this a green and radical idea, we like to think it’s a super dooper SuperLooper one too!