SuperLooper

 – June 18th, 2019. Nick Pecorelli: LGR Founder –

Could you be a
SuperLooper?

The thing about babies is that they grow. One minute you are changing nappies, the next they have a regular bump on their head because their desire for forward momentum is one step ahead of their ability to keep vertical and before you know it you are emailing
Little Green Radicals asking why we don’t do sizes for older kids.

Naturally, this is what we love about them as everyday is new but it
means their clothes don’t last even when they last.

And just as with adult fashion our acquisitive culture can mean wardrobes full of clothes don’t get worn and end up in landfill sites. In fact, there are 183 million items of unused baby clothes in our homes. So we have to temper our desires for the new, focus more on quality and sustainability,
and find ways to reuse that which no longer fits or suits.

You might think advocating ways to reuse clothes poses a dilemma for brands like ours that exist to sell them but we don’t see it like that. We envision a world where a small number of ethical brands take a much larger slice of a smaller pie. We have had conversations about models to encourage the circular economy in our office bit it’s a big headache for one brand to set up the logistics to make it work.

That’s why we were delighted when a short while ago Jenny Barrett got in touch. She is the founder of SuperLooper and along with her team has a wealth of experience in the fashion industry and as a parent. Her idea is a simple one, a subscription rental service offering preloved baby clothes with a system to earn credits to rent extra clothes from great sustainable brands.

The SuperLoopers have started a pilot in Brighton, and Little Green Radicals is doing what it can to support them. This is where you as our wonderful LGR customers can help to do your bit too,
and in fact, it could well save you money!

We know that one day there could be SuperLoopers across Britain, and who knows, maybe worldwide. If you want to be a SuperLooper get in touch using info@superlooperlife.com or like their Facebook page. Even if you aren’t ready to be a SuperLooper yet,
show them some love and follow them on instagram @superlooperlife.

It’s a super idea!

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The Journey to a Plastic Free Brand

 – May 22nd, 2019. Nick: LGR Founder –

The Journey to a
Plastic Free Brand

 

When I look at my inbox each day I know the most likely topic of conversation
from our customers is going to be plastic. It’s not fantastic. Not even OK.

Why are we doing it? Why on earth? Lovely clothes but in a polybag? Surely not.
I can see the block capitals even if Little Green Radicals fans are too polite to use them.

So let me explain why we do it and how we are working on a plan to not do it anymore.

.Firstly our clothes go on a long journey starting at our factories in India, then they travel across the sea, into our warehouse and finally they get sent on to you. It’s easy for them to get yukky on the way because of dirt and damp, caused by the monsoon rain in India or just good old fashioned British drizzle on the last part of their voyage.  

Pioneering eco brand Patagonia did a trial to see what would happen if they
removed the plastic bags from some of their clothes.

30% were damaged.

Yes, a whopping 30 percent.
That’s not good for anyone and it’s certainly not good for the environment.

….So we need some kind of protection for our clothes and a couple of years ago we had a bright idea to make bags that are biodegradable. We made them and everything we now sell is packaged in them. The only problem is that while they are recyclable (you can pop them in your domestic recycling) and biodegradable, we did not understand that micro plastic residues were left after the bags biodegraded, even though we knew all about micro-fibres from synthetic clothes as we don’t produce these since our clothes are made with organic and Fairtrade cotton! We now only advise you to recycle our bags.

So we had to come up with a better solution. Bags that biodegrade without leaving nasty residues. That’s tougher because they can’t start degrading before you receive them. But we think we have the solution. Bags that last long enough to get to you with our beautiful clothes still beautiful when they arrive. Then you can compost them in your garden, or put them in with your food waste (I am sure you are cutting down on that too). They are made from plants not petrol. For next season we are putting some of our clothes in them to see how it goes. We’ll let you know which parts of our range are wrapped in plants and we’ll see if this time we can crack it.

Fairtrade. Tick. Organic. Tick. Plastic free…..

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Fashion Revolution

 – April 25th, 2019 –

Fashion Revolution Week

 

Let us tell you!

 

We pride ourselves in using a safe, clean, fair and transparent supply chain to make our
long lasting, colourful, organic clothes.

Here’s one of our producers at Silk and Fab, making the Spring Bloom Falling Water Top that Lucy, one of the Little Green Radical family, wore at our Spring Summer photoshoot.

….

Many of our prints, including this lovely Leo Lions design, are screen printed which means each colour is been hand painted onto the fabric by a skilled printer like Parikshit Mahata at our producers Deeps in Kolkata, India.

….

Punitha & Jhuma from our wonderful factory Logotech in Kolkata are some of the fantastic women responsible for producing lots of our collection each season, like this vibrant Elephants On Parade print which we love.

These are just a few of the people who make Little Green Radicals possible and we thank them for all their hard work, dedication and craftsmanship.

If you’d like to know more about #whomademy clothes please let us know.

We love Organic

Friday September 28th, 2018

We love Organic

Why do we love organic?

Because we don’t like pesticides.

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The organic cotton we use to make our clothes is grown without using any harmful chemicals.

This means the cotton fibers don’t get broken so our organic cotton incredibly soft, long lasting and

kind to even the most delicate and sensitive skin.

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Choosing organic is better for your child, better for the planet and better for the health of the farmers.

Conventional cotton is intensely sprayed with pesticides, whereas organic production

gives farmers and their families a much safer environment to work and live in.

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Done properly organic agriculture is a joy to behold. Good bugs and traps are used to catch the bad bugs.

Natural fertilisers and manure are used and sensible crop rotation keeps nutrients in the soil.

Farmers are often organised in co-operatives so they can support to each other.

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Despite this, organic farming isn’t the easy option. It requires careful planning and hard work, and

farmers still lead a precarious existence, but few who convert to organic

consider returning to chemical based agriculture. More farmers want to convert,

but they need to be able to sell their organic cotton once it’s ready.

So what they need is for more of us to

#choose organic!

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Find out more (https://www.soilassociation.org/organic-living/fashion-textiles/organic-cotton/)

and support 

Organic September (https://www.soilassociation.org/organic-living/organicseptember/).

Fashion Revolution

Wednesday April 25th, 2018

We Make Your Clothes

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This week, we are shining a light on a few of the wonderful people whose hard work, skill and dedication bring to life the designs we dream up here in London. 

We want to say thank you to them and to let you, our lovely customers, know a little bit more about who made the clothes your children might be wearing today as part of the Fashion Revolution campaign #whomademyclothes 

Take a look at the wonderful people behind your favourite outfits!

Meet Ramesh

R“I handle the stitching line of the Dankuni Unit.I have been working here for the last 11 years.My long tenure in this company has acquainted me with team members who are such like my 2nd family. This is what I enjoy most about working.It is a friendly environment.” – Ramesh

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Our wonderful organic and fairtrade cotton being mended to create the iconic pieces of Little Green Radicals. We make sure our products have no harmful chemicals making our clothes softer and healthier for babies and children alike.

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Meet Razia

” Our future is with this company, as has been our part, as is our present. We would like to customers to always buy more and more of our goods as it makes a positive environment around our factory, neighbourhood and gives employment to so many people.” – Razia

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Want to do more? Just asking the companies you buy from #whomademyclothes encourages them to be open and transparent about where their products come from. Our Designer Josie will is visiting our producers this week (30 April) so if there’s anything you’d like to find out please let us know in the comments below and we’ll report back!

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Under The Sea

 – March 15th, 2017. Nick: LGR Founder

One of the inspirations for our new collection is the theme Under The Sea, and as water takes up two thirds of the planet it is worth reflecting a little bit on how we can make sure that marine life flourishes for future generations.

In 1949 the National Parks and Access to the Country Side Act was passed and most of us have enjoyed the benefits of the national parks like the Pembrokeshire Coast and the Lake District as a result of it.

In recent decades people started making the case for a similar approach off land: for Marine National Parks.

And back in 2009 the then government legislated for Marine Conservation Zones. Amazingly there are now 50 of them dotted around the English and Welsh coast. It’s a great step forward but sadly they mostly don’t quite live up to the original vision which was to prevent commercial activity and allow space for fish stocks to replenish and marine life to thrive.

So lets make the case for marine parks that really do their job like national parks.

Then you would be able to get in one of our submarines and see something worth seeing or just go for a paddle and see as many beautiful fish as you can see on our into the shallows collection.

Nick –  LGR Founder

Check out our Under The Sea collection here >

Don’t forget submarines aren’t just for boys! View our submarine dress here >

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